The City Government of Zamboanga, under the leadership of Mayor John M. Dalipe, is a firm advocate of preserving our culture and showcasing all the unique aspects of Zamboanga.

The Badju fashion show and competition serves as an avenue to highlight the different Indigenous People that inhabit Zamboanga City.

Badju is much much more than a fashion show, it is a powerful statement that embraces the traditions passed on by ancestors, that empowers the present, and inspires the next generation to embrace their cultural roots.

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